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There are many advertising ideas for an accounting business in the advertising world but these are not always the best if you are an Accountant and want to start your own accounting practice. The reason for this is that you are perceived by the general public as a professional person and no doubt probably belong to a number of professional organizations. Now if you are an active member of one or more of these professional organizations this is where you need to network. The best advertising you can have as an Accountant is a good network of like-minded and associated businesses.
Networking is the best way for you to advertise your services but you don't do this overtly or through classified ads in newspapers or even AdWords on the internet. The best way for an Accountant to gain news clients is by recommendation. When you joined your professional body of like-minded professionals, you would have most likely been asked what your business did and what your position was in the company or corporation. This is your opportunity to say what you did and what your specialty was (if any). After this, any time you talk about your accounting business needs to be done in more general terms because you will have given them a broad and comprehensive outline of your services in order to be invited into the organization.